The Food Matters™ program is designed specifically to teach consumers that the food they eat really does matter. It focuses on selecting healthy, fresh products and presents these healthier choices not only as alternatives to other items, but as preferred choices.

Food Matters™ is built upon the following:

• Fresh, locally grown products
• Trans-fat free oils and margarines
• Potentially free-range poultry
• Hormone-free beef
• Hormone-free milk

Food Matters™ is an effective educational tool. By offering information along with menu items, consumers learn the importance of a healthy diet and lifestyle. After all, food really does matter!